Hanne Nielsen

Hanne Nielsen, University of Tasmania

Hanne Bio

Hanne Nielsen specialises in representations of Antarctica in popular media, advertising, and theatre. She holds a Masters in Antarctic Studies from the University of Canterbury on the topic of Antarctic Theatre, and a PhD in Representations of Antarctica at the University of Tasmania. Her main focus is on how Antarctica has been used in advertising media. Hanne has worked onboard Antarctic tour ships, lecturing on human interactions with the southern continent, and is also a past-president of the Association of Early Career Scientists.

  • Current research projects
    • ‘Not For Sale?: Representations of Antarctica for Commercial Purposes.’ PhD Project. University of Tasmania. 2014-2017.This project involves semiotic interpretation of advertisements that feature Antarctica, and textual analysis of advertising brochures and web text. Incisive examples from a range of time periods (Heroic Era, 1950s and today) are used to ask how people have used Antarctica as an end to achieve monetary goals through sponsorship, how Antarctica is used symbolically to sell things that have nothing to do with the place itself, and what themes emerge from advertisements that feature Antarctica.
  • Previous research projects
    • ‘From Shelter to Showpiece: The Evolution of Antarctic Stations.’ COMNAP Report. 2013/14.
    • ‘The Wide White Stage: Representations of Antarctica in theatrical Productions.’ Masters Thesis. University of Canterbury. 2013.
Keywords: Literature, Media Studies, Cultural Studies, Theatre, Architecture, History, Antarctica.

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